Skills
Math & modeling
Detection
Analysis
Output
Delivery
Skill · multi-touch-attribution
Multi-touch attribution
Data-Driven (removal-effect), Last-touch, Linear, Time-decay, First-touch.
how it works
Computes credit per touchpoint across five attribution models. Data-Driven uses removal-effect on a Markov walk of paths; the other four are deterministic rules. Refit nightly against closed-won deals.
used by
- Daily Brief
- Anomaly Hunter
- Revenue Optimizer