Good morning, Jamie.

Q1 finished $460K behind plan, but volume hit target (612 deals on the nose) and blended CAC sat under the $5,500 ceiling. The shortfall is ACV, not wins. Mid-market mix lifted deal count and pulled average deal size down ~20%.

Today on your desk

Three decisions are waiting. The biggest: Revenue Optimizer is proposing +$12K to LinkedIn ABM Tier 1, projected +$48K Q2 contribution at 88% confidence. Math is in the queue below.

Since yesterday

Anomaly Hunter flagged Meta L3% audience frequency at 6.2×. Creative fatigue likely. CAC up 18% on this audience. Added to your queue. See flag
Partnerships graduated from pipeline-only to attributed revenue in April. The largest single-month re-attribution in twelve months.
Events finished the year at 5.9× ROI, the cleanest paid line we have.

Looking forward

Q2 is pacing $1.7M against the $1.85M plan, about $170K short. May and June need to average $620K each to close that gap; the trailing six months averaged $580K, so without a deliberate move we land light. The Data-Driven forecast puts confidence on that range at 78%.

See Overview for the per-channel breakdown and the curve fits behind the forecast.