Built-in · continuous
Watches for CAC drift, audience fatigue, curve drift. Each flag carries the math so you can audit before acting.
Status
Last check
Open flags
Under monitor
Flags raised in the last seven days, severity-ranked. Click "Show working" on any flag to inspect the thresholds and the window the agent looked at.
Medium severity · 12m ago
L3% lookalike audience frequency climbed to 6.2× last night, breaching the 5× threshold. CAC on this audience is up 18% over the period — pattern matches January's fatigue spike that landed CAC at $1,850 before we paused.
Medium severity · 2h ago
Brand-term click-through rate fell 2.1pp week-over-week. Could indicate competitor encroachment on brand SERP or a recently-disapproved ad. Worth a manual SERP check before assuming creep.
Low severity · yesterday
CAC on the Tier 2 cohort up 14% week-over-week — just below the 15% threshold but trending. Surfacing as a low-severity watch so it doesn't sneak past the next refresh.
Resolved · 3 days ago
Was flagged for a click-fraud spike (CTR up 4× without conversion lift). Recovered after the audience was narrowed to r/SaaS subscribers with 90+ day history.
Six metrics under continuous monitoring. Thresholds are tuned against the last 28 days of behavior; breaches raise a flag in the feed above.
Audience frequency
Meta · L1% / L2% / L3%
≤ 5.0×
6.2× on L3%
Brand-term CTR
Google Search · brand
≥ baseline − 2pp WoW
2.7% (−2.1pp)
CAC (per cohort)
LinkedIn · ABM Tier 1 + Tier 2
≤ +15% WoW
+14% on Tier 2
Pipeline contribution
ICP-A cohort (all channels)
≥ baseline − 20% WoW
+3% WoW
Booth conversion rate
Events · all field events
≥ baseline − 30% MoM
−4% MoM
Reach saturation
Google Display · prospecting
≤ 85% of addressable
62%