Q3 plan walkthrough

Q3 plan sits at $2.1M, building on Q2's $1.85M target. Three weeks in, the planner has us tracking at 92% of the way to plan if current channel mix and ACV hold. The biggest lever is the LinkedIn ABM Tier 1 ramp — it's holding 4.1× marginal ROAS at the post-September spend level, so the Revenue Optimizer's pending +$12K/mo proposal would carry into Q3 cleanly. Partnerships graduating to attributed revenue (first time this year) adds another ~$180K of plan coverage at current trajectory. Risk concentration is the same shape as Q1 and Q2 — ACV vs volume. We hit deal counts but the mid-market mix has been pulling average deal size down ~18% vs the Q4 baseline. If that trend continues into Q3, we land around $1.9M instead of $2.1M.

$30K to LinkedIn ABM Tier 1 (extending the pending proposal through the quarter), $14K to Partnerships, $6K held in reserve for Events booth placements at the September SaaStr. Reasoning: Tier 1 is the highest marginal ROAS line that hasn't shown saturation (frequency 3.1× against a 5× threshold). Partnerships is just now appearing as a revenue channel — the curve fit is noisy (R² 0.64) but every test point so far has been incremental, not cannibalizing. Events at 5.9× is the cleanest paid line but capacity-constrained — best use of the dollars there is sponsorship placements, not bid lifts. Projected impact on Q3 attainment: +$160K of attributed revenue, takes the projection from $1.9M to ~$2.06M against the $2.1M plan.