Weekly Review

what closed

Eight deals, $580K — mix tilted mid-market again.

Eight closed-won, $580K total — sits at the trailing six-month average. Five of the eight were $40–80K mid-market wins, three landed enterprise (largest: Anchorpoint at $142K). Average deal size came in at $72.5K, ~18% below the Q4 average. The volume held; the dollar shortfall vs plan is mix, not wins.

what shifted

Partnerships moved from pipeline-only to attributed revenue.

The biggest re-attribution of the year: Partnerships had been showing as pipeline contributor in the Data-Driven model since January; this week three deals closed where Partnerships earned >25% of credit. That's the first time Partnerships has been treated as a revenue channel in the model. LinkedIn ABM Tier 1 held its 4.1× marginal ROAS — no degradation despite the September spend double. Meta dropped 0.3pp on conversion rate but still inside the band; Anomaly Hunter has L3% flagged separately.

worth attention

Anchorpoint's path is worth a full walkthrough.

The Anchorpoint close (largest deal of the week, $142K) had 14 touches over 67 days across LinkedIn, Events, and a Partnership-sourced intro. Last-touch attribution gives Events 100% of the credit; Data-Driven splits LinkedIn 38%, Partnerships 31%, Events 24%. That gap is most of what's making our channel-mix conversation look different from the budget conversation last quarter — flagging for the team review.

what closed

• Closed-won (count)

  8

• Closed-won ($)

  $580Ktrailing 6mo avg

• Avg deal size

  $72.5K−18% vs Q4 avg

• Largest deal

  Anchorpoint · $142K

• Mid-market share

  62%+8pp WoW

worth your team's attention

• Anchorpoint walkthrough — the LinkedIn vs Events vs Partnerships credit gap is instructive
• Meta L3% audience fatigue (Anomaly Hunter flag) — likely worth a pause
• Partnerships Q2 budget — first time they're closing as a revenue channel, not just pipeline