Built-in · continuous

Revenue Optimizer

Runs the Lagrangian allocator nightly against the latest MMM curves. When marginal ROAS diverges >15% from the equal-marginal-ROAS optimum, you get a proposal with the math. Approve, reject, or ask why.

Status

Watching

Last allocator run

2h ago

Pending proposals

2· awaiting you

Track record

1 approved · 1 rejected

Pending decisions

Proposals where the allocator finds a marginal-ROAS divergence worth your attention. Confidence comes from the curve fit's R² and the magnitude of the proposed shift.

Shift +$12K to LinkedIn ABM Tier 1

2h ago · pending

fromunallocated reserve$12KtoLinkedIn · ABM Tier 1+$12K/mo

+$48K projected Q2 attributed revenue · pipeline lift $162K

Confidence 88%

Open LinkedIn Tier 1

Shift $8K from Meta L3% to Meta L1%

5h ago · pending

fromMeta · L3% lookalike−$8K/motoMeta · L1% lookalike+$8K/mo

Maintains volume · CAC down ~$420 on shifted spend

Confidence 74%

Open Meta

Track record

Past proposals with outcomes. The agent's job is to be wrong as rarely as possible, not as rarely as never — calibration matters more than batting average.

Renew Events budget at Q4 level for Q1

approved

fromEvents · Q3 underspend$140KtoEvents · Q1 + Q2+$140K

Backed by Q4 ROI of 5.9× — top paid line

Confidence 92%

outcomeApproved Apr 8. Q1 Events ROI tracking at 5.4× — within projected band.

Open Events

Cut Google Display prospecting by $6K

rejected

fromGoogle Display · prospecting−$6K/motounallocated$6K

Frees $6K/mo · projected revenue impact negligible

Confidence 62%

outcomeRejected Apr 1 — keeping for upper-funnel attribution coverage.

Expand Reddit pilot beyond r/SaaS

expired

fromReddit · r/SaaS$0toReddit · expanded subs+$4K/mo

Add r/Entrepreneur + r/B2BMarketing to pilot

Confidence 45%

outcomeExpired — superseded by the click-fraud flag and audience refinement.