Last 12 months · ending Apr 30, 2026
Attribution
The credit math and the operational picture, one table. Toggle the model; scroll right for CAC / ROAS / curve fit; click any channel to drill into campaigns, adsets, and ads.
Attribution model
Removal effect across the path. Our default.
| Credit · varies with the model | Operational · Data-Driven base | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Method | ||||||||||||
LinkedIn Ads paid | $744,000 | $1,845,000 | +7.8% | $2,472,300 | 115 | $6,470 | 2.5× | 124d | 1.34× [1.12, 1.58] | geo holdout | high | |
Events event | $297,000 | $1,405,714 | +10.6% | $2,136,685 | 87 | $3,414 | 4.7× | 156d | 1.52× [1.24, 1.80] | matched pair | med | |
Partnerships partnership | $288,000 | $1,230,000 | +7.0% | $1,992,600 | 77 | $3,740 | 4.3× | 142d | 1.62× [1.34, 1.90] | matched pair | high | |
| $541,000 | $1,142,143 | −4.8% | $548,229 | 71 | $7,620 | 2.1× | 42d | 0.48× [0.36, 0.62] | geo holdout | high | ||
Direct organic | — | $966,429 | −18.4% | $328,586 | 60 | — | — | 38d | 0.34× [0.22, 0.46] | matched pair | no curve | |
| $294,000 | $878,571 | +2.6% | $1,036,714 | 55 | $5,345 | 3.0× | 96d | 1.18× [0.94, 1.42] | geo holdout | med | ||
Meta Ads paid | $745,000 | $790,714 | −6.5% | $490,243 | 49 | $15,204 | 1.1× | 78d | 0.62× [0.48, 0.78] | geo holdout | high | |
Organic Search organic | — | $439,286 | −0.1% | $342,643 | 27 | — | — | 56d | 0.78× [0.62, 0.94] | matched pair | no curve | |
| $167,000 | $351,429 | −0.1% | $147,600 | 22 | $7,591 | 2.1× | 88d | 0.42× [0.28, 0.58] | ghost bid | med | ||
Email | $54,500 | $351,429 | −0.1% | $379,543 | 22 | $2,477 | 6.4× | 72d | 1.08× [0.86, 1.30] | matched pair | high | |
TikTok Ads paid | $135,000 | $263,571 | +0.9% | $226,671 | 16 | $8,438 | 2.0× | 64d | 0.86× [0.62, 1.10] | matched pair | med | |
Reddit Ads paid | $76,500 | $175,714 | +0.9% | $165,171 | 11 | $6,955 | 2.3× | 110d | 0.94× [0.68, 1.20] | matched pair | low | |
| Total | $3,342,000 | $9,840,000 | ||||||||||