Last 12 months · ending Apr 30, 2026
Five email programs. The ABM Tier-1 sequence is the highest-credit one under Data-Driven.
Cost
$54,500
Attributed
$351,429
−$6,389 vs last-touch
Influenced deals
53
Closed-won
22
CAC
$2,477
ROAS
6.45×
programs · 5
Email programs.
Click a program → audience + cadence detail.
Program
Status
Cost
Attributed
vs Last-touch
Influenced
Closed
CAC
ROAS
ABM sequence — Tier 1
5 emails over 14 days, triggered by webinar attendance or content download.
Active
$16,000
$158,000
+$80,000
38
7
$2,286
9.88×
Post-webinar follow-up
3 emails over 7 days. First with the recording, second with a methodology one-pager, third with the booking link.
Active
$14,000
$102,000
+$30,000
28
5
$2,800
7.29×
Onboarding nurture
6 emails over 21 days.
Active
$12,000
$64,000
+$36,000
22
3
$4,000
5.33×
Monthly newsletter
Monthly — first Tuesday at 09:00 ET.
Active
$8,000
$42,000
+$28,000
18
2
$4,000
5.25×
Reactivation — quiet accounts
3 emails over 30 days.
Paused
$4,500
$18,000
+$12,000
8
1
$4,500
4.00×
Total
$54,500
$384,000
114
18