Last 12 months · ending Apr 30, 2026
Onboarding nurture
onboarding
Cost
$12,000
Attributed
$64,000
+$36,000 vs last-touch
Influenced deals
22
Closed-won
3
CAC
$4,000
ROAS
5.33×
audience
New trial signups (when we ran trials — pre-Calendly-only).
cadence
6 emails over 21 days.
why this matters
Still running for legacy contacts. Will be sunset when current cohort completes.