Custom · weekly
Watches the LinkedIn ABM Tier 1 cohort specifically — accounts matched to ICP-A with the post-September ramp. Fires a weekly summary on Fridays. If pipeline contribution drops >20% week-over-week, fires immediately.
cohort definition
Holding — three closed, ROAS at 4.1×.
Pipeline contribution
Tier 1 cohort's share of total pipeline expanded for the third week in a row.
Deal count
Three Tier 1 deals closed-won. Average size of $96K.
Marginal ROAS
Curve fit holding from the September refit. No saturation signal yet.
CAC (cohort)
Trending below the $4,500 threshold the team set in October.
Account engagement
62 ICP-A accounts engaged this week (visits + ad interaction).
Frequency
Well below the 5× fatigue threshold — room to lift spend.
Tier 1 cohort closed three deals this week ($288K combined) at a blended CAC of $3,820. Marginal ROAS held at 4.1× — the post-September ramp is still paying back. No saturation signal: frequency at 3.1× (vs 5× threshold) and account engagement expanded by 4 accounts. The Revenue Optimizer's pending +$12K proposal looks stronger with each holding week.
5 of 62 shown · sample
Week of April 14–18
Quiet — two closed, ROAS at 3.9× (within band).
Two Tier 1 deals closed this week ($186K combined). Marginal ROAS dropped 0.2× — still inside the 3.8–4.4× confidence band, so no flag. Account engagement steady at 58 accounts. Pipeline contribution from the cohort expanded by $14K despite the lighter close week.
Week of April 7–11
Strong — three closed, ROAS at 4.3×.
Best Tier 1 week since Q4. Three closed at $264K, marginal ROAS at 4.3× (above the curve fit). Account engagement up 6 accounts. The trend now reads as a sustained recovery from the late-Q4 dip, not noise.