Last 12 months · ending Apr 30, 2026
Post-webinar follow-up
post webinar
Cost
$14,000
Attributed
$102,000
+$30,000 vs last-touch
Influenced deals
28
Closed-won
5
CAC
$2,800
ROAS
7.29×
audience
Webinar attendees · last 90 days.
cadence
3 emails over 7 days. First with the recording, second with a methodology one-pager, third with the booking link.
why this matters
Steady. The methodology one-pager email has the highest CTR.