Last 12 months · ending Apr 30, 2026
Reactivation — quiet accounts
reactivation
Cost
$4,500
Attributed
$18,000
+$12,000 vs last-touch
Influenced deals
8
Closed-won
1
CAC
$4,500
ROAS
4.00×
audience
Accounts inactive >180 days.
cadence
3 emails over 30 days.
why this matters
Paused while we redesign the messaging. Old version felt apologetic.