Last 12 months · ending Apr 30, 2026
ABM sequence — Tier 1
abm sequence
Cost
$16,000
Attributed
$158,000
+$80,000 vs last-touch
Influenced deals
38
Closed-won
7
CAC
$2,286
ROAS
9.88×
audience
Strategic accounts on the Tier-1 list. ~600 contacts.
cadence
5 emails over 14 days, triggered by webinar attendance or content download.
why this matters
Highest open + reply rate of any program. Often the second-half touch that books the demo.