about
Every B2B team we've worked with has the same complaint about attribution. It's not that the math is missing — it's that no one has bothered to make it run on their data without six months of consulting.
why we're building this
We've sat through enough quarterly reviews to know what good attribution looks like. It looks like a senior analyst who's lived with the numbers for a year — someone who knows that LinkedIn was quietly doing the work in March, that the conference in Amsterdam paid for itself two quarters later, that Direct is mostly downstream of everything else.
That kind of analyst is rare and expensive. The methods they use — Data-Driven credit, geo-holdouts, response curves — are not. The bottleneck has always been getting them in front of the data.
Soclar is the analyst, automated. We pulled the proven methods together, taught an AI layer to read the output the way the analyst would, and gave it a memory so the story compounds.
founders
An algorithm builder and a company builder. Both have already done the part nobody else wanted to.
Co-founder
Built TrueROAS and its attribution algorithm from scratch. It now runs across thousands of ecommerce stores. Solved the cookie-loss problem from first principles, and did the GDPR work most teams outsource. Spends his days on the AI layer and on running a small team that ships like a larger one.
Co-founder
Founded Alba Cross and grew it to 51 people before the acquisition. Joined Rasmus to bring that operating playbook to B2B attribution from day one — small team, fast iteration, no consultancy detours.