terms

Terms of service

Plain-language terms. The Master Service Agreement we sign with each customer takes precedence over anything below.

Last updated · May 2026

Acceptance

By using Soclar, you agree to these terms. If you're using the service on behalf of a company, you confirm you have authority to bind that company.

The service

Soclar is a B2B attribution and marketing-mix-modelling platform. We provide the software, the analytical models, and the operational support agreed in your engagement contract.

Your data

You retain all rights to data you connect to the service. We process it on your behalf under our Data Processing Agreement. We will not sell your data, and we will not use it to train models that benefit other customers. Data obtained from third-party platforms is used solely for attribution reporting within your account and is handled in accordance with each platform's data use requirements.

Acceptable use

Don't use the service to break the law, infringe rights, or harm the service's integrity. Reverse engineering and load testing require written permission. The full list lives in our Acceptable Use Policy, available on request.

Third-party platforms

Soclar connects to third-party platforms (including Meta/Facebook, Google, LinkedIn, Salesforce, and HubSpot) on your behalf using OAuth. Your use of these integrations is subject to each platform's own terms. For Meta, that includes the Meta Platform Terms and Meta Business Tools Terms.

We access only the data and permissions you explicitly grant at the consent screen. We do not modify, create, or delete data in your connected accounts. If a platform revokes or restricts our access, the affected features will stop working and we will notify you promptly.

Fees and billing

Fees are bespoke and set in your engagement contract. Invoices are due net 30. Late payment beyond 60 days is grounds for suspension.

Term and termination

Engagements run for the term in your contract (typically 12 months). Either party may terminate for material breach by giving 30 days' written notice with the right to cure. On termination, we provide an export of your data and delete it per the security page.

Warranties & disclaimers

We warrant that the service performs materially as described in the engagement contract. We disclaim implied warranties to the extent allowed by law. The service produces probabilistic outputs. We do not guarantee any particular business outcome.

Limitation of liability

Each party's aggregate liability is capped at the fees paid in the 12 months preceding the claim. Neither party is liable for indirect or consequential damages, except for breach of confidentiality, IP infringement, or willful misconduct.

Governing law

These terms are governed by the laws of Sweden. Disputes go to the courts of Stockholm, unless your engagement contract specifies otherwise.

Contact

Questions about these terms: hello@soclar.ai.