Last 12 months · ending Apr 30, 2026

NAB Show

Las Vegas · Apr 2025

Cost

$58,000

Attributed

$340,000

+$256,000 vs last-touch

Influenced deals

42

Closed-won

7

CAC

$8,286

ROAS

5.86×

why this matters

The standout event of the year. $58K in cost generated $340K credited revenue across the 6-week post-event lookback — 5.9× effective ROAS.

sample deals · 3

Closed-won credited to this event.

AccountIndustryRegionAmountDays to close
Coastline StudiosMediaNA$38,000132
Verity ReelsCreatorNA$42,000124
Beacon & HoldMediaNA$48,000156
Demo data