Last 12 months · ending Apr 30, 2026
Brand defense
Cadence Audio · Google Ads
Cost
$84,000
Attributed
$380,000
−$130,000 vs last-touch
Influenced deals
92
Closed-won
22
CAC
$3,818
ROAS
4.52×
why this matters
Highest ROAS line item in the account — but Data-Driven re-credits a chunk to whoever opened the path. Don't read the headline ROAS as ROI.
2025-05-01 → active
adsets · 2
Audiences and creative.
Click a row → ads.
Adset
Status
Cost
Attributed
vs Last-touch
Influenced
Closed
CAC
ROAS
Exact match — 'cadence audio' + variants
Branded queries, exact + close-variant
Active
$52,000
$240,000
—
58
14
$3,714
4.62×
Competitor terms
Queries containing 'dream data', 'northbeam', 'bizible', 'attribution platform'
Active
$32,000
$140,000
—
34
8
$4,000
4.38×
Total
$84,000
$380,000
92
22