Last 12 months · ending Apr 30, 2026
Marketing/RevOps leaders · US · 250-2000 employees · target account list
Cost
$248,000
Attributed
$696,000
Influenced deals
138
Closed-won
22
CAC
$11,273
ROAS
2.81×
ads · 3
Final drill level — per-ad performance.
Sponsored carousel — case work
Carousel
creative
5-slide carousel walking through the LinkedIn ramp story (anonymised). Founder photo on the last frame.
Impressions
1.2M
Clicks
24.8K
CTR
2.00%
Cost
$124,000
Attributed
$372,000
Closed-won
12
CAC
$10,333
ROAS
3.00×
InMail — 'We re-credited 21% to LinkedIn'
LinkedIn InMail
creative
Personalized InMail to the marketing leader. Subject: 'You're under-crediting LinkedIn.' Hook: a 1-paragraph story.
Impressions
—
Clicks
4.3K
CTR
—
Cost
$86,000
Attributed
$232,000
Closed-won
8
CAC
$10,750
ROAS
2.70×
Document Ad — Curve-reading guide
LinkedIn Document Ad
creative
8-page PDF that walks through reading a Hill-curve. CTA on last page is the demo.
Impressions
380K
Clicks
9.5K
CTR
2.50%
Cost
$38,000
Attributed
$92,000
Closed-won
2
CAC
$19,000
ROAS
2.42×