Last 12 months · ending Apr 30, 2026

EU broad — DACH + UK

Marketing leadership · 100-1000 employees · DACH + UK

Cost

$165,000

Attributed

$70,000

Influenced deals

Closed-won

CAC

$82,500

ROAS

0.42×

ads · 2

The creative driving this adset.

Final drill level — per-ad performance.

Video 60s — Founder talk

Video

Paused

creative

Founder Rasmus on a Stockholm rooftop, one-take, 60-second monologue on what triangulated attribution means.

Impressions

2.2M

Clicks

14.3K

CTR

0.65%

Cost

$110,000

Attributed

$50,000

Closed-won

CAC

$110,000

ROAS

0.45×

Static — 'measuring the wrong half'

Static image

Paused

creative

Headline-only typographic ad. Serif italic. White on black. EU localization (de/fr/se).

Impressions

990K

Clicks

5.4K

CTR

0.55%

Cost

$55,000

Attributed

$20,000

Closed-won

CAC

$55,000

ROAS

0.36×