selected company · OPP-2961
Slatehouse
slatehouse.tvcountry AUindustry Mediaemployees 51-250owner Theo Park
$21,000
84 day cycle · closed Mar 12, 2026
3-touch path from Meta to Direct. Last-touch credits Direct; Data-Driven re-credits to TikTok.
first touch
Meta Ads
last touch
Direct
data-driven-dominant
TikTok Ads
stage progression
identifiedd10MQLd18SQLd38oppd59wond84
company journey · all touches
3 tracks · 5 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Dec 25Jan 26Feb 26Mar 26Apr 26
stages
MQL · d18SQL · d38opp · d59won · d84
CMO
1TikTok Ads
3Meta Ads
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstMeta100%
- LastDirect100%
- LinearTikTok60%
- DecayTikTok57%
- Data-DrivenTikTok75%
MetaTikTokDirect