selected company · OPP-2974
Northwood Records
northwoodrec.comcountry DEindustry Musicemployees 51-250owner Selma Hartford
$26,000
96 day cycle · closed Mar 19, 2026
4-touch path from YouTube to Direct. Last-touch credits Direct; Data-Driven says YouTube put us in the room.
first touch
Google Ads — YouTube
last touch
Direct
data-driven-dominant
Google Ads — YouTube
stage progression
identifiedd12MQLd21SQLd43oppd67wond96
company journey · all touches
4 tracks · 7 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Dec 25Jan 26Feb 26Mar 26Apr 26
stages
MQL · d21SQL · d43opp · d67won · d96
CMO
2Google Ads — YouTube
3LinkedIn Ads
1Google Ads — Search
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstYouTube100%
- LastDirect100%
- LinearYouTube43%
- DecayYouTube29%
- Data-DrivenYouTube58%
YouTubeLinkedInEmailGoogle SearchDirect