selected company · OPP-2986
Sigma & Co
sigma.cocountry GBindustry Fintechemployees 1k-5kowner Selma Hartford
$72,000
178 day cycle · closed Mar 25, 2026
6-touch path from Meta to Direct. Last-touch credits Direct; Data-Driven re-credits to Partnerships.
first touch
Meta Ads
last touch
Direct
data-driven-dominant
Partnerships
stage progression
identifiedd21MQLd39SQLd80oppd125wond178
company journey · all touches
7 tracks · 11 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26
stages
MQL · d39SQL · d80opp · d125won · d178
CFO
1CRO
1Director of Eng
1LinkedIn Ads
5Meta Ads
1Organic Search
1Google Ads — Search
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstMeta100%
- LastDirect100%
- LinearLinkedIn45%
- DecayLinkedIn43%
- Data-DrivenPartnerships55%
MetaLinkedInOrganicGoogle SearchwebinarPartnershipsDirect