selected company · OPP-2998
Tidewell
tidewell.earthcountry NLindustry Climateemployees 51-250owner Mara Olsen
$19,000
74 day cycle · closed Mar 31, 2026
3-touch path from Google Search to Direct. Last-touch credits Direct; Data-Driven re-credits to LinkedIn.
first touch
Google Ads — Search
last touch
Direct
data-driven-dominant
LinkedIn Ads
stage progression
identifiedd9MQLd16SQLd33oppd52wond74
company journey · all touches
3 tracks · 5 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Jan 26Feb 26Mar 26Apr 26
stages
opp · d52won · d74
VP Operations
1LinkedIn Ads
3Google Ads — Search
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstGoogle Search100%
- LastDirect100%
- LinearLinkedIn60%
- DecayLinkedIn57%
- Data-DrivenLinkedIn75%
Google SearchLinkedInDirect