Companies

selected company · OPP-3008

Beacon & Hold

beaconandhold.comcountry USindustry Mediaemployees 251-1kowner Jakob Mendes

$48,000

156 day cycle · closed Apr 4, 2026

5-touch path from YouTube to Direct. Last-touch credits Direct; Data-Driven re-credits to Events.

first touch

YouTubeGoogle Ads — YouTube

last touch

Direct

data-driven-dominant

Events

stage progression

identifiedd19MQLd34SQLd70oppd109wond156

company journey · all touches

6 tracks · 9 touchpoints.

Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.

timeline
Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26
stages
MQL · d34
SQL · d70
opp · d109
won · d156

CMO

2

Director of Eng

1
LinkedIn

LinkedIn Ads

3
YouTube

Google Ads — YouTube

1

Organic Search

1
Google

Google Ads — Search

1
marketingsalessuccessclick a dot for detail

✦ credit by model · this account

Same deal, five different reads.

  • First
    YouTubeYouTube100%
  • Last
    Direct100%
  • Linear
    LinkedInLinkedIn33%
  • Decay
    LinkedInLinkedIn30%
  • Data-Driven
    Events56%
YouTubeYouTubeLinkedInLinkedInOrganicEventsGoogleGoogle SearchEmailDirect
Demo data