selected company · OPP-3012
Gravelane
gravelane.comcountry NLindustry Logisticsemployees 51-250owner Mara Olsen
$24,000
88 day cycle · closed Apr 7, 2026
4-touch path from Meta to Direct. Last-touch credits Direct; Data-Driven re-credits to LinkedIn.
first touch
Meta Ads
last touch
Direct
data-driven-dominant
LinkedIn Ads
stage progression
identifiedd11MQLd19SQLd40oppd62wond88
company journey · all touches
5 tracks · 7 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Jan 26Feb 26Mar 26Apr 26May 26
stages
MQL · d19SQL · d40opp · d62won · d88
VP Operations
1Director of Eng
1LinkedIn Ads
3Meta Ads
1Google Ads — Search
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstMeta100%
- LastDirect100%
- LinearLinkedIn43%
- DecayLinkedIn33%
- Data-DrivenLinkedIn58%
MetaLinkedInwebinarGoogle SearchDirect