selected company · OPP-3015
Anchorpoint
$86,000
207 day cycle · closed Apr 9, 2026
Last-touch credits Direct with this $86K close. Data-Driven re-credits 58% to LinkedIn — three ABM Tier 1 impressions over 178 days are what put us in the room. The Director of Eng confirmed tech fit at the roundtable, the CRO closed the technical-objection gap on a Lattitude partner call, and the CFO walked in directly on day 207 and signed.
first touch
last touch
data-driven-dominant
stage progression
company journey · all touches
6 tracks · 22 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
Director of Eng
1CRO
1CFO
1LinkedIn Ads
14Organic Search
3Google Ads — Search
2✦ credit by model · this account
Same deal, five different reads.
- FirstLinkedIn100%
- LastDirect100%
- LinearLinkedIn64%
- DecayLinkedIn59%
- Data-DrivenLinkedIn55%