selected company · OPP-3018
Glasstone
glasstone.iocountry GBindustry Analyticsemployees 1-50owner Selma Hartford
$14,000
48 day cycle · closed Apr 10, 2026
2-touch path from Google Search to Direct. Last-touch credits Direct; Data-Driven says Google Search put us in the room.
first touch
Google Ads — Search
last touch
Direct
data-driven-dominant
Google Ads — Search
stage progression
identifiedd6MQLd11SQLd22oppd34wond48
company journey · all touches
2 tracks · 4 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Mar 26Apr 26May 26
stages
won · d48
Head of Growth
1Google Ads — Search
3marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstGoogle Search100%
- LastDirect100%
- LinearGoogle Search75%
- DecayGoogle Search61%
- Data-DrivenGoogle Search88%
Google SearchDirect