selected company · OPP-3022
Riveroot
riveroot.earthcountry DKindustry Climateemployees 51-250owner Mara Olsen
$22,000
76 day cycle · closed Apr 12, 2026
4-touch path from Organic to Direct. Last-touch credits Direct; Data-Driven re-credits to LinkedIn.
first touch
Organic Search
last touch
Direct
data-driven-dominant
LinkedIn Ads
stage progression
identifiedd9MQLd17SQLd34oppd53wond76
company journey · all touches
3 tracks · 4 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Feb 26Mar 26Apr 26May 26
stages
opp · d53won · d76
VP Operations
2Organic Search
1LinkedIn Ads
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstOrganic100%
- LastDirect100%
- LinearOrganic25%
- DecayDirect39%
- Data-DrivenLinkedIn58%
OrganicLinkedInEmailDirect