selected company · OPP-3027
Lyra Media
lyramedia.cocountry USindustry Creatoremployees 51-250owner Theo Park
$36,000
112 day cycle · closed Apr 15, 2026
5-touch path from TikTok to Direct. Last-touch credits Direct; Data-Driven re-credits to Partnerships.
first touch
TikTok Ads
last touch
Direct
data-driven-dominant
Partnerships
stage progression
identifiedd13MQLd25SQLd50oppd78wond112
company journey · all touches
7 tracks · 9 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Jan 26Feb 26Mar 26Apr 26May 26
stages
MQL · d25SQL · d50opp · d78won · d112
CMO
1CRO
1Director of Eng
1LinkedIn Ads
3TikTok Ads
1Organic Search
1Google Ads — Search
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstTikTok100%
- LastDirect100%
- LinearLinkedIn33%
- DecayLinkedIn30%
- Data-DrivenPartnerships56%
TikTokLinkedInOrganicEventsGoogle SearchPartnershipsDirect