selected company · OPP-3030
Vesper
vesper.appcountry DEindustry Productivityemployees 1-50owner Selma Hartford
$18,000
64 day cycle · closed Apr 18, 2026
3-touch path from Google Search to Direct. Last-touch credits Direct; Data-Driven says Google Search put us in the room.
first touch
Google Ads — Search
last touch
Direct
data-driven-dominant
Google Ads — Search
stage progression
identifiedd8MQLd14SQLd29oppd45wond64
company journey · all touches
2 tracks · 5 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Feb 26Mar 26Apr 26May 26
stages
won · d64
Head of Growth
1Google Ads — Search
4marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstGoogle Search100%
- LastDirect100%
- LinearGoogle Search80%
- DecayGoogle Search68%
- Data-DrivenGoogle Search88%
Google SearchDirect