selected company · OPP-3041
Northwave Studio
northwave.studiocountry NLindustry Mediaemployees 51-250owner Mara Olsen
$42,000
138 day cycle · closed Apr 22, 2026
5-touch path from Organic to Direct. Last-touch credits Direct; Data-Driven re-credits to Events.
first touch
Organic Search
last touch
Direct
data-driven-dominant
Events
stage progression
identifiedd17MQLd30SQLd62oppd97wond138
company journey · all touches
5 tracks · 9 touchpoints.
Calendar months on top, stage milestones just below (hover any to see the date), then one row per identified contact and per anonymous channel. Click a dot for touch detail.
timeline
Dec 25Jan 26Feb 26Mar 26Apr 26May 26
stages
MQL · d30SQL · d62opp · d97won · d138
CMO
1Director of Eng
1LinkedIn Ads
4Organic Search
2Google Ads — Search
1marketingsalessuccessclick a dot for detail
✦ credit by model · this account
Same deal, five different reads.
- FirstOrganic100%
- LastDirect100%
- LinearLinkedIn44%
- DecayLinkedIn44%
- Data-DrivenEvents56%
OrganicLinkedInEventsGoogle SearchDirect