Last 12 months · ending Apr 30, 2026
Non-brand — high intent
Cadence Audio · Google Ads
Cost
$312,000
Attributed
$528,000
+$168,000 vs last-touch
Influenced deals
156
Closed-won
28
CAC
$11,143
ROAS
1.69×
why this matters
B2B attribution / multi-touch attribution / MMM SaaS. Steady CAC. Data-Driven gives this more credit than last-touch — these queries open the path.
2025-08-01 → active
adsets · 2
Audiences and creative.
Click a row → ads.
Adset
Status
Cost
Attributed
vs Last-touch
Influenced
Closed
CAC
ROAS
B2B attribution queries
'b2b attribution', 'multi-touch attribution', 'attribution software'
Active
$168,000
$304,000
—
88
16
$10,500
1.81×
MMM / budget queries
'mmm software', 'marketing mix modeling', 'budget allocation tool'
Active
$144,000
$224,000
—
68
12
$12,000
1.56×
Total
$312,000
$528,000
156
28