Last 12 months · ending Apr 30, 2026
Retargeting — Site visitors
Cadence Audio · Meta Acct 14
Cost
$268,000
Attributed
$248,000
−$44,000 vs last-touch
Influenced deals
142
Closed-won
16
CAC
$16,750
ROAS
0.93×
why this matters
Lower funnel. Carries deals that LinkedIn opened. Don't budget against last-touch here — the Data-Driven drop is real.
2025-05-01 → active
adsets · 2
Audiences and creative.
Click a row → ads.
Adset
Status
Cost
Attributed
vs Last-touch
Influenced
Closed
CAC
ROAS
Pricing page bouncers
Visited /pricing, didn't book within 14 days
Active
$148,000
$152,000
—
84
10
$14,800
1.03×
Demo no-shows
Booked a call, didn't attend, last 30 days
Active
$120,000
$96,000
—
58
6
$20,000
0.80×
Total
$268,000
$248,000
142
16