Last 12 months · ending Apr 30, 2026
Booked a call, didn't attend, last 30 days
Cost
$120,000
Attributed
$96,000
Influenced deals
58
Closed-won
6
CAC
$20,000
ROAS
0.80×
ads · 2
Final drill level — per-ad performance.
Carousel — 'we'll use your data'
Carousel
creative
Three-card carousel reassuring data handling, security stance, EU residency. Reschedule CTA.
Impressions
720K
Clicks
8.6K
CTR
1.20%
Cost
$72,000
Attributed
$60,000
Closed-won
4
CAC
$18,000
ROAS
0.83×
Static — '15 minutes' headline
Static image
creative
Bold serif '15 minutes.' Sub-line 'Bring a question.' Calendly link.
Impressions
480K
Clicks
5.8K
CTR
1.20%
Cost
$48,000
Attributed
$36,000
Closed-won
2
CAC
$24,000
ROAS
0.75×