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monthly · opus-4-7
April · Partnerships went from supporting role to lead actor
April closed at $612K attributed (Data-Driven), up 8% MoM. Partnerships' Data-Driven share lifted to 14% — the largest single-month re-attribution in twelve months.
Attributed revenue · last 12 months
What worked
- Partnerships graduated from pipeline-only to attributed
Data-Driven share 9% → 14%, +$86K reattributed.
- LinkedIn Tier 2 opened the mid-market
20 closes from accounts under 250 employees.
- Email ABM sequence was the second-half-of-path winner
+$26K credited to email-program-1 vs March.
What didn't
Meta CAC stayed elevated at $1,500 average for the month
Down from January peak but still 60% above the trailing-12 mean.
- Reddit fit-quality flagged 'low' all month
Allocator pulls Reddit spend toward zero — keep an eye on it.
Looking forward
Renegotiate partner referral fees in May
Lattitude first.
Refresh Meta lookalike audiences before mid-May
Frequency on L3% is creeping back to fatigue territory.
monthlypartnershipslinkedinapril