Last 12 months · ending Apr 30, 2026
Q4 ABM — Lookalikes
Cadence Audio · Meta Acct 14
Cost
$312,000
Attributed
$372,000
−$116,000 vs last-touch
Influenced deals
184
Closed-won
23
CAC
$13,565
ROAS
1.19×
why this matters
Performed above the curve until the January CAC spike on Lookalike-3%. Tier-1 audience held; the broader L3% needs a 2-week refresh.
2025-10-01 → active
adsets · 2
Audiences and creative.
Click a row → ads.
Adset
Status
Cost
Attributed
vs Last-touch
Influenced
Closed
CAC
ROAS
Lookalike-3% — US Tier 1
L3% seeded on closed-won accounts >$30K ACV · US
Active
$192,000
$244,000
—
116
14
$13,714
1.27×
Lookalike-1% — US Tier 1
L1% on closed-won >$50K ACV · US
Active
$120,000
$128,000
—
68
9
$13,333
1.07×
Total
$312,000
$372,000
184
23